Ellinikon Experience Centre

Ellinikon Experience Centre

Focus
Focus
Experience Design
Interaction Design
Spatial UX
Design System
Experience Design
Interaction Design
Spatial UX
Design System
Role
Role
Senior UI / Product Designer
Senior UI / Product Designer
Team
Team
3 Designers · Cross-functional team including developers, 3D artists and production
3 Designers · Cross-functional team including developers, 3D artists and production
Duration
Duration
1+ year
1+ year

Designing an immersive experience for a future city

Designing an immersive experience for a future city

Designing an immersive experience for a future city

The Ellinikon Experience Centre is an immersive space designed to bring one of Europe’s largest urban developments to life.
Through a series of interactive installations, visitors explore the future of the city across physical and digital environments. The experience combines storytelling, space and technology to make complex ideas accessible and engaging.
The Ellinikon Experience Centre is an immersive space designed to bring one of Europe’s largest urban developments to life.
Through a series of interactive installations, visitors explore the future of the city across physical and digital environments. The experience combines storytelling, space and technology to make complex ideas accessible and engaging.
01

01

01

Designing an immersive journey through space

Designing an immersive journey through space

Designing an immersive journey through space

The experience unfolds as a continuous journey, guiding visitors through different environments and themes.
Each installation is part of a larger narrative, while still working as a standalone moment. The goal was to create a flow that feels natural and easy to follow, without requiring explanation or guidance.
The experience unfolds as a continuous journey, guiding visitors through different environments and themes.
Each installation is part of a larger narrative, while still working as a standalone moment. The goal was to create a flow that feels natural and easy to follow, without requiring explanation or guidance.
02

02

02

Making complex ideas easy to understand

Making complex ideas easy to understand

Making complex ideas easy to understand

The project translates topics like sustainability, infrastructure and future living into interactive experiences.
The challenge was to simplify these concepts into clear, intuitive interactions that anyone could understand within seconds.
The project translates topics like sustainability, infrastructure and future living into interactive experiences.
The challenge was to simplify these concepts into clear, intuitive interactions that anyone could understand within seconds.
03

03

03

Designing beyond the screen

Designing beyond the screen

Designing beyond the screen

Unlike traditional digital products, this experience lives in a physical space.
Interfaces had to work in context — considering movement, distance and attention — and integrate seamlessly with the surrounding environment.
Unlike traditional digital products, this experience lives in a physical space.
Interfaces had to work in context — considering movement, distance and attention — and integrate seamlessly with the surrounding environment.
04

04

04

Creating consistency across installations

Creating consistency across installations

Creating consistency across installations

The experience includes multiple installations, each with its own content and interaction model.
A consistent visual language and interaction patterns help create a cohesive experience, making it easier for visitors to navigate and understand each part.
The experience includes multiple installations, each with its own content and interaction model.
A consistent visual language and interaction patterns help create a cohesive experience, making it easier for visitors to navigate and understand each part.

Reflection

Reflection

Reflection

This project expanded my approach to design beyond screens.
It showed how interaction, space and storytelling can work together to create meaningful experiences, and how designing for physical environments requires a different way of thinking about usability and clarity.
Contact

Feel free to reach out anytime—whether it's to say hi,
share an idea, or just have a chat. I'd love to hear from you!

© Lorenzo Tomassetti
2026
Contact

Feel free to reach out anytime—whether it's to say hi, share an idea, or just have a chat. I'd love to hear from you!

© Lorenzo Tomassetti
2026
Contact

Feel free to reach out anytime—whether it's to say hi, share an idea, or just have a chat. I'd love to hear from you!

© Lorenzo Tomassetti
2026