The Pleasure Pursuit

The Pleasure Pursuit

Launch website
Focus
Focus
UI Design
Interaction
Digital Experience
UI Design
Interaction
Digital Experience
Role
Role
UI Designer
UI Designer
Team
Team
Art Director · Creative · Motion Designer · Creative Developer
Art Director · Creative · Motion Designer · Creative Developer
Duration
Duration
6 months
6 months

Designing an immersive digital experience around pleasure

Designing an immersive digital experience around pleasure

Designing an immersive digital experience around pleasure

The Pleasure Pursuit is an immersive digital experience created to launch the collaboration between Coach and Tom Wesselmann.
Inspired by Wesselmann’s work, the experience explores the idea of pleasure through three simple principles — love, wonder and play — translated into a series of interactive, visual scenes.
I worked on the UI and contributed to the motion direction, helping shape how the experience feels, moves and unfolds.
The Pleasure Pursuit is an immersive digital experience created to launch the collaboration between Coach and Tom Wesselmann.
Inspired by Wesselmann’s work, the experience explores the idea of pleasure through three simple principles — love, wonder and play — translated into a series of interactive, visual scenes.
I worked on the UI and contributed to the motion direction, helping shape how the experience feels, moves and unfolds.
01

01

01

Translating Wesselmann’s work into an interactive experience

Translating Wesselmann’s work into an interactive experience

Translating Wesselmann’s work into an interactive experience

Tom Wesselmann’s work was driven by a constant pursuit of pleasure.
We translated this idea into an interactive journey structured around three principles — love, wonder and play — allowing users to experience these themes rather than simply read about them.
Tom Wesselmann’s work was driven by a constant pursuit of pleasure.
We translated this idea into an interactive journey structured around three principles — love, wonder and play — allowing users to experience these themes rather than simply read about them.
02

02

02

Designing an experience driven by curiosity

Designing an experience driven by curiosity

Designing an experience driven by curiosity

Instead of traditional navigation, the experience encourages exploration.
Users move through the environment by interacting with elements, discovering content progressively rather than following a fixed path.
The goal was to create a sense of curiosity and openness, where each interaction reveals something new.
Instead of traditional navigation, the experience encourages exploration.
Users move through the environment by interacting with elements, discovering content progressively rather than following a fixed path.
The goal was to create a sense of curiosity and openness, where each interaction reveals something new.
03

03

03

Blending 2D artwork with 3D environments

Blending 2D artwork with 3D environments

Blending 2D artwork with 3D environments

The visual language combines flat graphic elements with 3D spaces, creating a layered and slightly surreal experience.
Artwork-inspired compositions are integrated into spatial environments, allowing transitions to feel continuous rather than fragmented.
The visual language combines flat graphic elements with 3D spaces, creating a layered and slightly surreal experience.
Artwork-inspired compositions are integrated into spatial environments, allowing transitions to feel continuous rather than fragmented.
04

04

04

Using motion and pacing to guide the experience

Using motion and pacing to guide the experience

Using motion and pacing to guide the experience

Motion plays a central role in shaping how the experience unfolds.
Transitions, camera movement and timing are used to create rhythm, guiding attention without relying on traditional UI patterns.
Each chapter introduces subtle variations in pacing and tone, reinforcing its emotional direction.
Motion plays a central role in shaping how the experience unfolds.
Transitions, camera movement and timing are used to create rhythm, guiding attention without relying on traditional UI patterns.
Each chapter introduces subtle variations in pacing and tone, reinforcing its emotional direction.
04

04

04

Reflection

Reflection

Reflection

This project was about designing for feeling rather than function.
It showed how narrative, motion and interaction can work together to create something immersive and memorable — where the experience itself becomes the product.
It also reinforced the importance of collaboration between design, motion and development when building experience-driven work.
This project was about designing for feeling rather than function.
It showed how narrative, motion and interaction can work together to create something immersive and memorable — where the experience itself becomes the product.
It also reinforced the importance of collaboration between design, motion and development when building experience-driven work.

Up next

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Up next

NikeTeam Football
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Impossible Foods
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Lorenzo Tomassetti
Senior Product Designer
Back
Contact
hello@lorenzotomassetti.com
LinkedIn
Dribbble

Feel free to reach out anytime—whether it's to say hi,
share an idea, or just have a chat. I'd love to hear from you!

© Lorenzo Tomassetti
2026
Contact
hello@lorenzotomassetti.com
LinkedIn
Dribbble

Feel free to reach out anytime—whether it's to say hi, share an idea, or just have a chat. I'd love to hear from you!

© Lorenzo Tomassetti
2026
Contact
hello@lorenzotomassetti.com
LinkedIn
Dribbble

Feel free to reach out anytime—whether it's to say hi, share an idea, or just have a chat. I'd love to hear from you!

© Lorenzo Tomassetti
2026