NikeTeam Football
NikeTeam Football
Focus
Focus
Product Design
UX/UI Design
Configuration Experience
Web Platform
Product Design
UX/UI Design
Configuration Experience
Web Platform
Role
Role
Product Designer (UX/UI)
Product Designer (UX/UI)
Team
Team
UI · UX · PM · Frontend Engineers · 3D Artists
UI · UX · PM · Frontend Engineers · 3D Artists
Duration
Duration
6 months
6 months
Designing a kit configurator that turns players into designers
Designing a kit configurator that turns players into designers
Designing a kit configurator that turns players into designers
NikeTeam Football is a digital platform that allows players and teams to design their own kits.
The goal was to give users full creative control, while keeping the experience simple and intuitive despite the high level of complexity.
I worked across the entire experience, from how the configurator is introduced within the platform to the full customization flow and final sharing.
My focus was shaping the logic, structure and visual experience, working closely with developers, 3D artists and production.
NikeTeam Football is a digital platform that allows players and teams to design their own kits.
The goal was to give users full creative control, while keeping the experience simple and intuitive despite the high level of complexity.
I worked across the entire experience, from how the configurator is introduced within the platform to the full customization flow and final sharing.
My focus was shaping the logic, structure and visual experience, working closely with developers, 3D artists and production.
01
01
01
Designing a flexible kit configuration experience
Designing a flexible kit configuration experience
Designing a flexible kit configuration experience
Designing the configurator meant dealing with a large number of possible combinations — from kit types and colors to materials and details.
The experience needed to remain flexible, while still feeling structured and easy to navigate.
A clear system was defined to organise options and guide users through the configuration without overwhelming them.
Designing the configurator meant dealing with a large number of possible combinations — from kit types and colors to materials and details.
The experience needed to remain flexible, while still feeling structured and easy to navigate.
A clear system was defined to organise options and guide users through the configuration without overwhelming them.
02
02
02
Balancing creative freedom with usability
Balancing creative freedom with usability
Balancing creative freedom with usability
One of the main challenges was finding the right balance between freedom and simplicity.
Too many options risked creating confusion, while too much structure would limit creativity.
The solution was to progressively reveal choices, allowing users to explore step by step while always maintaining a clear sense of progress and control.
One of the main challenges was finding the right balance between freedom and simplicity.
Too many options risked creating confusion, while too much structure would limit creativity.
The solution was to progressively reveal choices, allowing users to explore step by step while always maintaining a clear sense of progress and control.
03
03
03
Designing a real-time and tangible product experience
Designing a real-time and tangible product experience
Designing a real-time and tangible product experience
A key part of the experience was making the product feel real.
Close collaboration with 3D artists and developers made it possible to represent materials, textures and details in a way that felt as close as possible to the final product.
The goal was not just to show the kit, but to make users feel confident in what they were designing.
A key part of the experience was making the product feel real.
Close collaboration with 3D artists and developers made it possible to represent materials, textures and details in a way that felt as close as possible to the final product.
The goal was not just to show the kit, but to make users feel confident in what they were designing.
04
04
04
Designing the journey beyond configuration
Designing the journey beyond configuration
Designing the journey beyond configuration
The experience goes beyond the configurator itself.
From entry points within the platform to the final sharing of the design, the entire journey was designed to support users at every stage.
This included helping users understand where to start, how to refine their design and how to share it with teammates for feedback and decision-making.
The experience goes beyond the configurator itself.
From entry points within the platform to the final sharing of the design, the entire journey was designed to support users at every stage.
This included helping users understand where to start, how to refine their design and how to share it with teammates for feedback and decision-making.
